"WE LOVE SG FLOWERS" COMMUNITY ENGAGEMENT PROGRAMME (CEP) CULMINATING IN CHINGAY 2015 TO CELEBRATE SINGAPORE 50 was launched by Prime Minister Lee Hsien Loong in conjunction with the Teck Ghee Healthy Baby 2014 on Sunday, 27 April 2014 at Teck Ghee Division. More than 500 Teck Ghee residents and 200 Grassroots Leaders (GRLs) from different constituencies attended the Launch where they learnt and made the very first batch of "We Love SG Flowers".
Through this nine-month CEP, the PA aims to involve individual Singaporeans and households to craft one million flowers from used plastic bags. Each flower will represent their love and well-wishes for the nation as Singapore celebrates its 50th birthday in 2015.
Culminating in Chingay 2015, the flowers will be part of a ‘gigantic flower bed' which will be featured at the opening of Chingay 2015, to be held on Friday, 27 and Saturday, 28 February 2015 at the F1 Pit Building and at the Chingay 2015 Night Fiesta to be held on Sunday, 1 March 2014 along Orchard (road closure from Singapore Marriott Hotel to Mandarin Orchard Singapore). After Chingay next year, the flowers will be shown at the PAssionArts Festival 2015 next April.